While influence, authority, and identity work hand-in-hand, no one can sustain these characteristics without competence, trust, and substantiated value. Sorokin has honed the illusion of influence but is missing some key ingredients. An unsustainable lifestyle is a business expense.” This isn’t real influence we only struggle to avert our eyes from the train wreck. This opulence is often more evidence of debt than it is wealth, but flexing is a way to get more attention and create more content.
Influencers will show off their conspicuous consumption in YouTube videos and Instagram posts, flaunting their lavish mansions, closets bursting with Gucci, wrists dripping with Cartier, and Bugattis in the driveway. On social media, there’s a word for this: flexing. The scheme she ran was her version of faking it until you make it. “she knew she didn’t have money, and she was trying to change that. She told 20/20 that she wasn’t delusional, Anna Sorokin closely curated her image and associations to produce this illusion, not unlike those in this category. Paris Hilton, Kim Kardashian, and Kevin Federline appear to invent their own fame or achieved fame through association with an existing celebrity. These people attain celebrity status for no clearly identifiable reason (as opposed to fame based on achievement, competence, or talent). However, we also live in an era where people can become famous for being famous. This growth is attributed to the increasing popularity of short video formats on TikTok, Facebook, and YouTube platforms.
Advertising follows eyeballs, and the influencer ad industry is projected to expand to a whopping $16.4 billion in 2022. Artists account for half of the top 50 largest social media followings with large and diverse fanbases. The largest number of social media followers goes to celebrities who rose to fame through the music industry, television & film, or sports (Cristiano Ronaldo, Justin Beiber, and Ariana Grande are the top 3). In today’s digital age, there are plenty of legitimate social media influencers who affect the behavior of others due to the mere size of their audience. Image: Ozark star Julia Garner portrays Anna Delvey/Sorokin in Inventing Anna.
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